Doro Monthly Flash Newsletter

In the PR-spotlight: Canada

Doro’s public relations team at PUNCH Canada has some exciting initiatives coming up this fall and into next year.

The team will build on the success of last spring’s Father’s Day campaign by continuing to engage Canadian celebrity spokesperson, Walter Gretzky (former professional ice hockey player Wayne Gretzky’s father) and make him the Canadian “face” of Doro.

A successful and ongoing partnership with Rogers Communications (the main distributor in Canada) and the Elder Technology Assistance Group (ETAG) will help promote Doro’s products in key markets across the country. Upcoming initiatives focus on national media relations; overall awareness and brand-building; establishing Doro as an A-brand within the care electronics category and as the dominant senior cell phone leader in Canada; and demonstrating a connection between Doro and seniors.

Here’s what the PUNCH team has planned:

ETAG Seniors Technology Workshop at Revera retirement residence in Toronto – Doro, Rogers and ETAG collaboration
- Special event for seniors and media. This one-day program aims to help seniors use communications technology to enhance their everyday lives and stay “connected” as they age. The program leverages the “digital divide” media angle – helping to remove the technology gap that isolates many older adults from younger, tech savvy generations.

Digital Divide Symposium – Doro, Rogers and ETAG collaboration
- Special event for healthcare professionals, caregivers and other relevant audiences and media. This morning symposium focuses on professional development with the aim of bringing awareness to the “digital divide” issue. The format will include a high profile keynote speaker and/or moderator, and learning sessions conducted by three experts on the subjects of seniors, ageing and technology.

Walter Gretzky Christmas Campaign – Doro and Rogers collaboration
- Christmas/holiday promotion with Walter Gretzky leverages Mr. Gretzky as a beloved Canadian icon and key user of Doro’s product to stay connected over the holidays.

PUNCH busts a move at Scotiabank Caribbean Carnival

PUNCH danced, grooved and moved to the rhythmic sounds of cowbells, goat skin drums, brass instruments and whistles with The Bahamas Junkanoo Legends – a band featuring 50 of the world’s top Junkanoo-ers at the Scotiabank Caribbean Carnival on July 30. In its 44th year, the festival is a major international event and the largest cultural festival of its kind in North America.

With a total of six masqueraders (two from PUNCH) and 50 band members showcasing a kaleidoscope of colour and sound, we are proud to say, The Bahamas Junkanoo Legends WON the B band category and as a result will perform in the top rated A band group in 2012!!

Great experience and great memories!

Olga Petrycki and Jessica Patriquin pose as masqueraders supporting The Bahamas Junkanoo Legends

PUNCH helps Moores kick off the second annual Canadian Suit Drive across Canada!

The Suits Came Off... for a Great Cause!

The PUNCH team had a great time helping Moores launch their second annual Canadian Suit Drive, which kicked off across the country on July 27.

Scantily clad men took to the streets of Toronto, Montreal, Ottawa, Winnipeg and Vancouver, causing major interest among rush hour walkers and encouraging them to donate their gently used professional clothing to help men with barriers to employment across the country transition into the workforce.

Moores has teamed up with charitable organizations across the country to help distribute donations to men in need.

More suit-less men will hit the streets of Calgary to promote the drive this Friday!

Donations are being accepted at the 117 Moores stores across Canada from now until August 31.

Bahamas Summer Newsletter

Greetings –

It’s officially the first day of summer and time to kick-back and enjoy this special edition of The Islands of The Bahamas’ newsletter. This season forget about staycating – the summer is a perfect time for a true tropical getaway to The Bahamas. Discover the best places to tee off and learn about the island known as “the jewel of The Bahamas,” plus find out how to bring out your inner-Bahamian – wherever you may be!

*Click on the newsletter title to preview all the articles

Walter Gretzky named Canada's 2011 Father of the Year

TORONTO, June 13, 2011 /CNW/ - In recognition of his extraordinary life, Walter Gretzky, one of Canada's most famous fathers, is being honoured as Canada's 2011 Father of the Year by Doro, a world leader in easy to use cell phones and devices designed especially for seniors. Walter and Doro are encouraging Canadians from coast to coast to "make the call" on Father's Day, and tell our dads and father figures how much they mean to us.

A modest man from humble beginnings, Walter Gretzky raised five children in his hometown of Brantford, Ontario inspiring and mentoring his son Wayne to become one of the greatest hockey players in the world. A fighter in his own right, Walter battled back from a near-fatal brain aneurysm in 1991 and today devotes his time to helping charities and fundraisers - raising millions of dollars for worthy causes across Canada during the past 20 years.

"Being named Canada's Father of the Year is an incredible honour for me. Reminding sons and daughters to make the call on Father's Day is a message that's close to my heart," said Walter Gretzky from his Brantford home. "Over the years I have relied heavily on the phone to keep in touch with all my children, particularly Wayne who would call from the road after almost every game to let me know how things went, and of course to just to stay in touch."

Father's Day is an important day for loved ones to celebrate the men in their lives who have made a difference with their love and support. For those who cannot get together in person, Doro encourages Canadians to make the call on June 19, and tell someone special how much they mean to you. Although any day is the right day to tell someone you care, Father's Day is the perfect reminder to thank the man who has provided so much ongoing love and support.

"Walter Gretzky is the ultimate dad - an encouraging motivator whose hard won wisdom continues to inspire generations of youth," said Doro CEO Jerome Arnaud. "In honour of Father's Day, we are proud to name him Doro's 2011 Father of the Year. We admire him for his commitment to his family, unfailing positive attitude, and his dedication to improving the lives of others.

Doro's award winning phones are sold in over 30 countries around the world and are distributed exclusively in Canada by Rogers Communications Inc. Rogers offers the Essential Connect package - an affordable monthly package featuring rates as low as $15/month.

About DoroDoro (http://www.doro.com/) is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors. With over 35 years of experience in telecom and sales in more than 30 countries on five continents, Doro is today the world-leading brand in simple, easy-to-use mobile phones. Doro created the Care Electronics segment and has in recent years received several international design awards. Doro phones are distributed exclusively in Canada by Rogers Communications Inc.

The family that plays together, stays together

Attendees of National Home Show 2011 had the chance to win a trip for four to the Bahamas, courtesy of The Islands Of The Bahamas and Our Lucaya Resort.

With a week in the Bahamas behind them, this year’s winner, Pam Ohashi & family (husband David and four boys - John, Douglas, Daniel and Jeff) had the







opportunity to spend the last week of April enjoying the resort and area’s spa, golf courses, ocean, snorkeling, swimming, eating beachside, drinking in the swim up bar and much more.

THIS MOTHER’S DAY - THERE’S NO PLACE LIKE ONTARIO

From Bruce to Barrie, Ontario offers unique ways to spoil Mom

Whether she has a green thumb or a sweet tooth, the Ontario counties of Bruce, Grey and Simcoe offer endless ways to show your appreciation this Mother’s Day. With activities and locales ranging from decadent to unique, this year is your chance to do something a little different that is sure to be appreciated.

In the spirit of giving her the special treatment she deserves, the following list of Top 10 Mom-approved selections are sure to make her feel special - today, tomorrow and forever.

1. Feed her soul – For many, Mother’s Day brunch is a much anticipated ritual. This year, why not shake up the tradition with brunch in the country? Five-star dining and cozy local hotspots are only a short drive away and provide a great change of scenery from the usual city fare. Whether dining in or out, some of our favourites include a fabulous three-course meal, complete with fresh flower takeaway at Era 67 in Orillia; or the quality catering of Delicious Dishes in Wiarton - bringing fresh and local Mother’s Day goodies straight to your doorstep.

2. Pamper her spirit – Parenting is tough work no matter what age your kids are. Offer Mom the ultimate thank you with a pampering package from one of Ontario’s many luxury spas. The spas at Cobble Beach Resort, Scandinave Spa at Blue Mountain and the Shizen Spa at Horseshoe Resort are just a few locales that offer utterly-over-the-top experiences.

3. Apple of my eye – For once, there really is no rush. Tell the woman who means the world to you that she deserves some time away from schedules and deadlines. Spend a relaxing day in Grey County exploring some of the Apple Pie Trail’s more than 20 vendors. Only a couple of hours outside of Toronto, this trail is perfect for foodies and of course, serious apple-lovers.

4. Stop and smell the roses – Finding the perfect Mother’s Day gift doesn’t have to break the bank. This year tell the special woman in your life to take a “hike”, or rather a leisurely stroll, at one of Central Ontario’s many picturesque gardens or trails, such as: The Ganaraska Trail, which highlights sections of Orillia, Barrie, Wasaga, Midland and Oro-Medonte; or the Bruce Trail, which starts off in Tobermory, and heads south towards Wiarton and beyond.

5. A little R&R – With hundreds of choices, Central Ontario’s cozy B&Bs offer ideal R&R options for Moms in need of some downtime. Taking the guesswork out of planning a perfect getaway, lodgings like Between The Maples in Grey County and Orillia’s Cavana Inn & Spa, offer views of Ontario’s picturesque landscape that can’t be beat.

6. A gift above par – Mom’s everywhere are taking pleasure in spending the day on the green, especially when they don’t have to stray too far from home. Whatever her handicap, there are a number of courses to choose from throughout Central Ontario - Simcoe County alone has more than 50 courses for her to play.

7. Satisfy that sweet tooth – From home-grown maple syrup to decadent, locally produced fudge & fresh honey, Central Ontario offers no shortage of sweet confections. Many of the area’s local producers and stores, including Kemble Mountain Maple Products, Lazy J Ranch Honey and the family-owned and operated Holly’s Sweets & Eats, welcome visitors – an ideal experience for any true foodie.

8. What she wants, baby we got it – You don’t have to wander far to find unique, charming and often hand-crafted gifts this Mother’s Day. Bruce, Grey and Simcoe Counties offer a wide variety of one-of-a-kind craft, antique and home-made specialty stores. Some of our favourite places include The Handcraft House in Wiarton, The Pastorale in Owen Sounds and Carousel Collectables in Orillia.

9. Nourish her mind – For the mom looking for a little food for thought, Central Ontario offers an endless list of activities to do and see this May – perfect for moms looking to make a weekend out of Mother’s Day. From art festivals and classes with award winning artists to museums, birding locales, open-air markets, film festivals and more, there’s an activity for every interest in Bruce, Grey and Simcoe Counties.

10. Off the Beaten Path – Moms with a sense of adventure will surely love a day spent on horseback, especially if you join her on the trail. Saddle up your ride at Whinny Acres in the Grey Highlands for a memorable Western riding trek through the winding trails. Stop for a picnic and take in parts of Ontario only seen on horseback. Stay for the day, the night or even the week at the property’s bed and breakfast.