Friday, October 15, 2010


Emirates Airlines and guests were off to the races this week at the Woodbine Racetrack, taking part in the Post Draw Luncheon for the Breeder’s Cup Challenge.

This is the third year the airline has sponsored the Breeder’s Cup, but its interest in sports does not stop there. In addition to horse racing, Emirates also supports other world sporting events for tennis, soccer, golf and more.

“All of these events have a global nature to them and that’s really what Emirates is all about,” said Don McWilliam, manager, Canada, Emirates. “Horse racing is a global sport.”
Noting that through sports sponsorships, they are able to reach potential clients that may not have otherwise known the airline, McWilliam said that events such as the Breeder’s Cup allows Emirates to tell people what the airline is all about.

“These events give us an opportunity to display Emirates’ image and the Emirates experience,” he said.

Emirates takes part in Post Draw for Breeder’s Cup Challenge; Don McWilliam says it’s business as usual despite recent news from the UAETerrilyn KunopaskiDon McWilliam, manager, Canada, Emirates; Andrea Lukac, Punch; Jeremy Roenick, NHL all-star; Olga Petrycki, Punch; and Jeff Lake, Punch

Emirates and the UAE
With respect to recent news regarding a push for more airspace from the UAE, McWilliam pointed out that there is still a strong demand from Canadians for the airline’s product.
“Government officials deal with these things and from our perspective, it’s business as usual for Emirates in Canada,” he stressed.
A recent statement from Emirates' president, Tim Clark confirmed: "Emirates regrets these developments, but respects the positions taken by both the UAE and Canadian governments. We hope sincerely that there will be an amicable resolution in the future and we will continue to work with both sides to demonstrate the value added by increased air access between the two countries.

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