Thursday, December 8, 2011

Doro and Walter Gretzky's Connect at Christmas campaign

Walter Gretzky helps seniors stay connected this Holiday Season

Kudos to Walter Gretzky on helping Canadian seniors stay "connected" over the holidays!

This time of year is about spending time with family and reaching out to loved ones. This year, Canada's favourite hockey dad Walter Gretzky is launching the Connect at Christmas campaign with Swedish cell phone manufacturer Doro® to ensure families can be connected at this special time of year.

Walter and Doro, will be presenting the Elder Technology Assistance Group (ETAG) with cell phones to give to seniors to help them stay connected and minimize the isolation and loneliness that often becomes more pronounced during the holidays. While more seniors than ever are using cell phones and computers, a technology gap threatens to keep many older adults in the dark.

"With my children spread out across Canada and the US, staying in touch is difficult at the best of times. During the holidays, we try our best to get together, but when we can't connect in person, we at least connect over the phone," said Walter. "Doro is making it easy for seniors to stay connected this holiday season by gifting seniors with these phones," he added.

"These are grandmothers and grandfathers who are already so thrilled to be learning about technology, and it's all because they want to be able to share and feel connected to their grandchildren and families. To be able to give a gift to them at one of our technology workshops is wonderful," said ETAG Executive Director Christopher Bint.

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