March 04, 2009
LINDA RICCIARDI
THE HAMILTON SPECTATOR
(Mar 4, 2009)
Most of us remember enjoying Shredded Wheat as kids. Now Post is giving you the power to turn one box into two.
Starting in March, when you buy specially marked boxes of their Shredded Wheat cereal, Post Foods will donate another box to a local food bank. The goal is to provide 3.6 million bowls of cereal to Canadians nationwide in need of a nutritious breakfast. The donation is valued at more than $1 million.
Suggested retail price is $3.99 for a 425-g box. Post cereals are sold at major grocery stores.
Approximate nutrition per 2 biscuits (47 g) serving, dry: 160 calories, 1 g fat, 5 g protein, 37 g carbohydrates, 6 g fibre
Nutribar has revamped its product and is introducing an enhanced formula for its meal replacement bars. They now have a source of fibre and omega-3 polyunsaturates.
Nutribar says the products are formulated to provide the body with the equivalent of a nutritionally balanced meal with fewer calories.
The bars are available in the pharmacy section of major retailers including Shoppers Drug Mart, Metro, Wal-Mart, Zellers and Pharma Plus.
Suggested retail prices range from $9.99 to $13.99 for a multi-pack, depending on retailer, and between $3.17 and $3.67 for an individual snack bar.
Approximate nutrition per 65-g serving of Milk Chocolate Peanut: 260 calories, 9 g fat, 19 g protein, 28 g carbohydrates, 2 g fibre
Comment: "This bar was a creamy smooth bar, satisfying and not too sweet."
Approximate nutrition per 65-g serving of Chocolate Fudge: 260 calories, 8 g fat, 13 g protein, 34 g carbohydrates, 2 g fibre
Comment: "Rich and filling, covered in a smooth chocolate coating."
Approximate nutrition per 30-g serving of Chocolate Brownie: 100 calories, 3 g fat, 3 g protein, 19 g carbohydrates, 2 g fibre
Comment: "This is your 100-calorie snack brownie."
WeightWatchers Smart Ones meals has a new gourmet line that offers unique varieties.
The gourmet line includes Thai-style Chicken & Rice Noodles, Honey Mango Barbeque Chicken, Orange Sesame Chicken, Cranberry Turkey Medallions, Sweet & Sour Chicken and Teriyaki Chicken & Vegetables.
Suggested retail prices range from $3.69 to $3.99 for a 255-g box, and the entrees can be found in major retailers.
Approximate nutrition per 255 g serving of Cranberry Turkey Medallions (4 points): 250 calories, 2 g fat, 16 g protein, 43 g carbohydrates, 4 g fibre
Approximate nutrition per 255 g serving of Honey Mango Barbeque Chicken (5 points): 240 calories, 3.5 g fat, 19 g protein, 34 g carbohydrates, 0 g fibre
by Linda Ricciardi, 905-526-3228 or lricciardi@thespec.com
Showing posts with label Meal Replacement. Show all posts
Showing posts with label Meal Replacement. Show all posts
Wednesday, March 4, 2009
Wednesday, February 11, 2009
Nutribar Punches Up Marketing Campaign
FOR IMMEDIATE RELEASE:
NUTRIBAR® PUNCHES UP MARKETING CAMPAIGN
Enlists PUNCH Communications for product launch
TORONTO – February 10, 2009 – Stella Pharmaceutical announced the successful launch of their newly formulated meal replacement brand, Nutribar®. The campaign for Nutribar was executed via a national public relations, marketing and advertising program promoting the new formula, packaging and web site. The strategy and media relations for the launch were created and implemented by PUNCH Communications Inc.
“We’re excited about the integrated marketing launch for our Nutribar brand,” said Brenda Embree, VP Marketing, Stella Pharmaceutical. “We’ve implemented creative PR tactics, backed by a national interior transit advertising campaign and plan to keep the momentum going with online communications.”
To generate brand awareness for the product announcement, Nutribar commissioned Harris Decima to conduct a survey to better understand Canadian women’s perceptions of self image and nutrition habits. The survey results revealed that while Canadian women are well versed in good nutrition they face obstacles to eating healthy and often skip meals.
Nadeen Boman, nutritionist and host of Slice Network's 'The Last 10 Pounds Bootcamp’ and ‘Bulging Brides’ was the lead spokesperson for English Canada while Canadian Olympic athlete Nathalie Lambert, was the spokesperson for the Quebec market.
To increase awareness for the product launch sampling was executed in Toronto at The Total Wedding Show in January. The sampling program is slated for more locations including select Town Shoes stores. Nutribar will also be initiating a contest with LaSenza and their new active wear line “Spirit”.
To complement the revamped formula, Nutribar also introduced new packaging that was designed to bring the product line into one cohesive look. Created by Marovino Visual Strategy the design enhances the brand’s communications that promise to deliver on satisfying hunger.
Also supporting the launch is the newly re-designed website (http://www.nutribar.com/) created by BAM Strategy and a national interior transit campaign with creative done by Wild Mouse Advertising and the ad buy conducted by VMC Media of Toronto.
About Nutribar
Nutribar shakes have been available in Canada since 1979 and bars since 1987. Nutribar is formulated under the meal replacement regulations of the Food and Drugs Act of Canada. Meal replacements provide the body with the equivalent of a complete nutritionally balanced meal but with lower caloric content than most regular meals. One Nutribar contains all the essential elements of a complete meal. For more information visit http://www.nutribar.com/
About PUNCH Canada
PUNCH is an award-winning public relations and marketing communications agency based in Toronto with affiliates across Canada and Europe. For more information visit: http://www.punchcanada.com/
NUTRIBAR® PUNCHES UP MARKETING CAMPAIGN
Enlists PUNCH Communications for product launch
TORONTO – February 10, 2009 – Stella Pharmaceutical announced the successful launch of their newly formulated meal replacement brand, Nutribar®. The campaign for Nutribar was executed via a national public relations, marketing and advertising program promoting the new formula, packaging and web site. The strategy and media relations for the launch were created and implemented by PUNCH Communications Inc.
“We’re excited about the integrated marketing launch for our Nutribar brand,” said Brenda Embree, VP Marketing, Stella Pharmaceutical. “We’ve implemented creative PR tactics, backed by a national interior transit advertising campaign and plan to keep the momentum going with online communications.”
To generate brand awareness for the product announcement, Nutribar commissioned Harris Decima to conduct a survey to better understand Canadian women’s perceptions of self image and nutrition habits. The survey results revealed that while Canadian women are well versed in good nutrition they face obstacles to eating healthy and often skip meals.
Nadeen Boman, nutritionist and host of Slice Network's 'The Last 10 Pounds Bootcamp’ and ‘Bulging Brides’ was the lead spokesperson for English Canada while Canadian Olympic athlete Nathalie Lambert, was the spokesperson for the Quebec market.
To increase awareness for the product launch sampling was executed in Toronto at The Total Wedding Show in January. The sampling program is slated for more locations including select Town Shoes stores. Nutribar will also be initiating a contest with LaSenza and their new active wear line “Spirit”.
To complement the revamped formula, Nutribar also introduced new packaging that was designed to bring the product line into one cohesive look. Created by Marovino Visual Strategy the design enhances the brand’s communications that promise to deliver on satisfying hunger.
Also supporting the launch is the newly re-designed website (http://www.nutribar.com/) created by BAM Strategy and a national interior transit campaign with creative done by Wild Mouse Advertising and the ad buy conducted by VMC Media of Toronto.
About Nutribar
Nutribar shakes have been available in Canada since 1979 and bars since 1987. Nutribar is formulated under the meal replacement regulations of the Food and Drugs Act of Canada. Meal replacements provide the body with the equivalent of a complete nutritionally balanced meal but with lower caloric content than most regular meals. One Nutribar contains all the essential elements of a complete meal. For more information visit http://www.nutribar.com/
About PUNCH Canada
PUNCH is an award-winning public relations and marketing communications agency based in Toronto with affiliates across Canada and Europe. For more information visit: http://www.punchcanada.com/
Tuesday, February 10, 2009
YIKES! 1 of 3 Canadian Women Battling Body Image
FOR IMMEDIATE RELEASE:
YIKES! 1 OF 3 CANADIAN WOMEN BATTLING BODY IMAGE
Lack of time takes bite out of good nutrition habits
TORONTO – January 27, 2009 – The mirror doesn’t lie. From muffin tops to thunder thighs, from junk in the trunk to flabby arms, Canadian women say they don’t like what they see.
One in three (36%) are not entirely happy with their body image, citing the above as their top problem areas, reveals a Harris Decima survey commissioned by Nutribar. The gamut ranges from coast to coast, with only half of B.C. (53%) women pleased, while in Quebec there’s a joie de vivre with 79% of women embracing their inner goddess.
Nutrition Savvy
When it comes to nutrition however, women are well versed with 92% aware of Canada’s Food Guide recommendations for healthy eating and only 5% citing lack of information as an obstacle to healthy eating. Despite this, many aren’t adhering to what’s best for their health – 43% skip meals with the number as high as 55% in Alberta.
“Skipping meals can lead to low blood sugar causing sudden hunger pangs,” says nutritionist and Nutribar spokesperson Nadeen Boman. “Women pressed for time should consider a meal replacement like Nutribar which contains the appropriate balance of protein, carbohydrates, and fat as well as vitamins and minerals you would expect from a complete meal as mandated by Health Canada.”
Obstacles to Embracing Good Nutrition
Canadian women lead busy lives and are on the go with almost 30 % saying the biggest obstacle to eating healthy is a lack of time to prepare meals (29%) followed by eating on the run (21%). With the present economic climate many women are finding the cost of healthy food a barrier (18%) with price being a top concern in Atlantic Canada (29%) and B.C. (21%). Rounding out the list is the constant struggle to avoid temptation of easy access to cheap, fast food (13%).
Battling the Bulge
One in four women has taken to dieting in the last year with the 18-24 age group skewing the highest (31%). Quebec women are most secure with their weight with only 11% having reduced caloric intake versus 34 % of B.C. women and 28 % of Ontario’s femmes.
“There are many ways in which women can manage their weight and adhere to great nutrition,” added Boman. “When on the go, choose a meal replacement bar like Nutribar which contains balanced nutrition and sufficient calories unlike other protein, energy and nutritional supplement bars.”
About Nutribar
Nutribar shakes have been available in Canada since 1979 and bars since 1987. Nutribar is formulated under the meal replacement regulations of the Food and Drugs Act of Canada. Meal replacements provide the body with the equivalent of a complete nutritionally balanced meal but with lower caloric content than most regular meals. One Nutribar contains all the essential elements of a complete meal. For more information visit www.nutribar.com
About Nadeen Boman
Nadeen Boman is a nutrition coach, certified personal trainer and the no-nonsense co-host of Slice Network's reality TV shows 'Bulging Brides' and 'The Last 10 Pounds Bootcamp'. Nadeen's passion for the health and fitness industry developed after taking personal training to relieve the stress and monotony of her desk job. On seeing and feeling the results she subsequently left her position and pursued a career helping others make healthy changes to their life. Nadeen went onto create her own fitness boot camp series and work as a private fitness consultant before being cast for the shows. Nadeen's goal is to empower people to look and feel their best through fitness and nutrition coaching.
About the Survey
The survey was conducted by Harris/Decima between January 8 and January 18th, 2009 via a national omnibus telephone survey among a representative sample of 1,022 Canadian women. The margin of error is +/-3.1%.
###
For more information, an interview with Nadeen Boman and full survey results contact:
Danna Barak danna@punchcanada.com 416-360-6522 x240 or Olga Petrycki olga@punchcanada.com 416-360-6522 x226
YIKES! 1 OF 3 CANADIAN WOMEN BATTLING BODY IMAGE
Lack of time takes bite out of good nutrition habits
TORONTO – January 27, 2009 – The mirror doesn’t lie. From muffin tops to thunder thighs, from junk in the trunk to flabby arms, Canadian women say they don’t like what they see.
One in three (36%) are not entirely happy with their body image, citing the above as their top problem areas, reveals a Harris Decima survey commissioned by Nutribar. The gamut ranges from coast to coast, with only half of B.C. (53%) women pleased, while in Quebec there’s a joie de vivre with 79% of women embracing their inner goddess.
Nutrition Savvy
When it comes to nutrition however, women are well versed with 92% aware of Canada’s Food Guide recommendations for healthy eating and only 5% citing lack of information as an obstacle to healthy eating. Despite this, many aren’t adhering to what’s best for their health – 43% skip meals with the number as high as 55% in Alberta.
“Skipping meals can lead to low blood sugar causing sudden hunger pangs,” says nutritionist and Nutribar spokesperson Nadeen Boman. “Women pressed for time should consider a meal replacement like Nutribar which contains the appropriate balance of protein, carbohydrates, and fat as well as vitamins and minerals you would expect from a complete meal as mandated by Health Canada.”
Obstacles to Embracing Good Nutrition
Canadian women lead busy lives and are on the go with almost 30 % saying the biggest obstacle to eating healthy is a lack of time to prepare meals (29%) followed by eating on the run (21%). With the present economic climate many women are finding the cost of healthy food a barrier (18%) with price being a top concern in Atlantic Canada (29%) and B.C. (21%). Rounding out the list is the constant struggle to avoid temptation of easy access to cheap, fast food (13%).
Battling the Bulge
One in four women has taken to dieting in the last year with the 18-24 age group skewing the highest (31%). Quebec women are most secure with their weight with only 11% having reduced caloric intake versus 34 % of B.C. women and 28 % of Ontario’s femmes.
“There are many ways in which women can manage their weight and adhere to great nutrition,” added Boman. “When on the go, choose a meal replacement bar like Nutribar which contains balanced nutrition and sufficient calories unlike other protein, energy and nutritional supplement bars.”
About Nutribar
Nutribar shakes have been available in Canada since 1979 and bars since 1987. Nutribar is formulated under the meal replacement regulations of the Food and Drugs Act of Canada. Meal replacements provide the body with the equivalent of a complete nutritionally balanced meal but with lower caloric content than most regular meals. One Nutribar contains all the essential elements of a complete meal. For more information visit www.nutribar.com
About Nadeen Boman
Nadeen Boman is a nutrition coach, certified personal trainer and the no-nonsense co-host of Slice Network's reality TV shows 'Bulging Brides' and 'The Last 10 Pounds Bootcamp'. Nadeen's passion for the health and fitness industry developed after taking personal training to relieve the stress and monotony of her desk job. On seeing and feeling the results she subsequently left her position and pursued a career helping others make healthy changes to their life. Nadeen went onto create her own fitness boot camp series and work as a private fitness consultant before being cast for the shows. Nadeen's goal is to empower people to look and feel their best through fitness and nutrition coaching.
About the Survey
The survey was conducted by Harris/Decima between January 8 and January 18th, 2009 via a national omnibus telephone survey among a representative sample of 1,022 Canadian women. The margin of error is +/-3.1%.
###
For more information, an interview with Nadeen Boman and full survey results contact:
Danna Barak danna@punchcanada.com 416-360-6522 x240 or Olga Petrycki olga@punchcanada.com 416-360-6522 x226
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