Brides to be hit the Total Wedding Show!

Total Wedding Show

Here come the brides... in droves!

The Total Wedding Show, now with more than two decades of happily ever afters under its belt, celebrated another successful year!

Brides to be were out in full force last weekend at the Total Wedding Show at the International Centre in Mississauga. The show ran from Friday, January 20 to Sunday, January 22 and featured over 350 retailers ranging from bridal boutiques to banquet centres.

Line-ups could be seen as brides entered the International Centre first thing Saturday and Sunday morning to be one of the first 100 through the front doors to get their free Total Wedding Planner.

One of the highlights of this year’s show was the fashion show where the audience was wowed by some of this year’s hottest trends in bridal, bridesmaid, groom and mother of the bride fashions.

Show-goers were also entered to win a grand prize $5,000 home décor package from The Bay, and brides-to-be could sign up on-site for their wedding registry at the Bay/Home Outfitters.

Toronto Motorcycle Show showcases best products on two wheels

Riders to kickstart plans for next season

TORONTO --- October 21, 2009 --- If you’re dreaming of an adventure onboard a new ride, the Toronto Motorcycle Show is sure to get your motor running.

The show is the place to see the latest motorcycles, ATVs and scooters before they hit dealer floors. The Toronto Motorcycle show will feature over 150 exhibitors including motorcycle manufacturers, such as BMW, BRP, Buell, Ducati, Harley- Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Victory, and Yamaha.

“We’re excited about the new 2010 models that will be on display,” said Bob Ramsay, President of MMIC. “Our members, who are the major manufacturers, are committed to showcasing their newest models at the Toronto show because this gives potential buyers a firsthand look at the new lineups for the coming year.”

Some of the new products at this year’s show include:

· BMW Motorrad Canada will feature four to five new or updated models including the new F800R, a chain driven naked version to accompany the F800GS and F800S/ST models. They will also introduce the production version of the 2010 BMW S1000RR, the most powerful production bike BMW Motorrad has ever built. This new supersport category motorcycle is the first true superbike built by BMW Motorrad and will be well placed in the market with a claimed dry weight of 183 kg and 193 hp.

· Deeley Harley-Davidson Canada will display a variety of bikes including the new 2010 CVO Softail® Convertible model (a new limited-production factory custom motorcycle) and the 2010 CVO Street Glide™ bike. In addition, the 2010 Ultra Classic Electra Glide® bike and 2010 Fat Bob® are two CVO models that have been upgraded with new paint and features.

· Victory Motorcycles is showcasing two new models, the Cross Country™ and Cross Roads™, to broaden their reach into the luxury touring market segment and complement their Vision line of luxury touring bikes. Victory is offering 24 models in 2010, including two additions to the stylish 8-Ball family and the Ness Signature Series limited edition models.

“There are very few places in Canada where you can see all of these motorized products in one place. You can speak to the experts, ask the manufacturers questions and learn about the advances in safety. We’ve always said the Toronto Motorcycle Show is the premier two-wheel show in Canada,” said Darryl Bond, Show Manager.

The Toronto Motorcycle Show, one of seven Canadian motorcycle and ATV shows owned by the Motorcycle & Moped Industry Council (MMIC) and Canadian Off-Highway Vehicle Distributors Council (COHV), will be held at the Metro Toronto Convention Centre from Friday, December 11th until Sunday, December 13th, 2009.

The Toronto Show is the Canadian motorcycle and ATV industries official launch of its cross-Canada, seven-city show tour where the leading manufacturers and distributors offer the riding community a first glimpse of their new 2010 models. Complete show information is available at: www.motorcycleshows.ca or www.sportshows.ca.

Where:
The Toronto Motorcycle Show
South Building, Metro Toronto Convention Centre
222 Bremner Boulevard (beside the CN Tower)

When:
Friday, December 11th, 10:00 a.m. – 9:00 p.m.
Saturday, December 12th, 10:00 a.m. – 9:00 p.m.
Sunday, December 13th, 10:00 a.m. – 5:00 p.m.

Admission:
Adults: $16.00
Juniors (Ages 6 to 15): $10.00
Children (under six years): Free when accompanied by an adult
Family Pass (two adults & two juniors): $38.00

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About MMIC
The MMIC is a national, non-profit industry association whose members include the major manufacturers, distributors and retailers of motorcycles in Canada. The MMIC member companies account for more than 90 per cent of all new motorcycles sold in Canada each year. Information on the MMIC is available at www.mmic.ca.

About CNSS
CNSS is a non-profit corporation and the largest producer of boat, fishing, sportsmen’s, ski, outdoor and motorcycle shows in Canada. Through its family of shows, the corporation raises funds to ensure that generations of young Canadians can benefit from Canada’s outdoors. Since the first show held in 1948, more than $30 million has been committed to these causes.

THIS MARCH BREAK GET OUTDOORS AT THE TORONTO SPORTSMEN’S SHOW

Fishing, Boating, Animals and Conservation All Under One Roof

TORONTO – February 26, 2009 – This March Break learn a valuable lesson about the outdoors without stepping a foot outside in the cold or inside the classroom. The Toronto Sportsmen’s Show (TSS), taking place from March18-22 at the Direct Energy Centre, is the place to stay warm and learn all about the Great Outdoors.

A is for Academy:

More than 10,000 children have participated in The Yamaha Riding Academy for Kids learning about safety on child appropriate off road vehicles. The Academy teaches introductory basics such as braking, balance and throttle control for kids aged 6 – 12. The Yamaha TT-R minibikes allow technique to be mastered at slow speeds to promote riding safety and having fun. All safety equipment is supplied for the kids.

B is for Big Water Adventure:

Kayaking, canoeing and rafting are front and centre at the show. Learn about basic paddling and river skills from the experts while discovering more about

Canada’s rivers and whitewater adventures and how to participate in these exciting recreational activities. While there, let the kids experience a raft ride at the Big Water Adventure Watersport Pool with its fun kayak launch and informative seminar stage.

C is for Conservation:

The Ministry of Natural Resources will feature educational displays highlighting Youth Programs, Forest Health & Ecosystems and Ontario Parks amongst others. Committed to protecting and managing the province's natural resources and making them available for future generations, representatives from the government branches are on hand to answer questions.

D is for Dogs:

The TSS continues to entertain dog lovers this year with an all star ensemble.

Visit the Breed Hall to learn more about the many purebred dogs available and everything you need to know about their care, control and responsible ownership.

Enjoy the popular Purina Pro Plan All Star Dog Show featuring the famous McCann dogs and their agility trials while Dogs with Jobs showcase their canine prowess as they take down criminals and simulate Search and Rescue missions.

Audiences will marvel at the gravity defying Big Air Dog Show and at the Gold Whistle Retriever Trials where championship dogs compete in the ultimate test of dog and handler.

E is for Education:

For the first time ever, experience the helicopters used by the Ministry of Natural Resources (MNR) to detect, monitor and fight forest fires. Come by the MNR Aviation and Forest Fire Management Display to speak to staff about Restricted Fire Zones and other measures used to protect human life.

Also learn what you can do to safeguard your property from the risk of wildfire.

F is for Fishing:

Enjoy casting a line at the crowd favourite Focus on Fly Fishing educational area where you can try your hand at fly casting and test drive a selection of rods and reels. Catch Canada's top experts as they discuss the skill and craftsmanship that goes into the sport.

Get tips from the experts at the Fish TV Pro Fishing Seminars and for the young anglers, there are fish to be caught at the Live Trout Pond.

G is for The Great Outdoors Seminar Stage:

The Great Outdoors Seminar Stage plays host to celebrities from the fishing,outdoors and recreational industries as they educate and entertain while highlighting the wilderness activities and amenities that make spending time in the Great Outdoors accessible for all.

H is for Head to the Toronto Sportsmen’s Show:

No other Canadian event offers the unmatched information and entertainment available at the Toronto Sportsmen’s Show. More than 450 exhibitors will showcase the Great Outdoors and anything you may need for hiking, camping, fishing and boating including the latest in boats, tents and backpacks, ATVs and motorcycles, and canoes and kayaks.

The Toronto Sportsmen’s Show runs from March 18 – 22 at the Direct Energy Centre, Exhibition Place.

For complete show information visit: www.sportshows.ca

What: The Toronto Sportsmen’s Show

When: Wednesday, March 18, 10:00 a.m. – 8:00 p.m.

Thursday, March 19, 10:00 a.m. – 8:00 p.m.

Friday, March 20, 10:00 a.m. – 8:00 p.m.

Saturday, March 21, 10:00 a.m. – 8:00 p.m.

Sunday, March 22, 10:00 a.m. – 6:00 p.m.

Where: Direct Energy Centre, Exhibition Place

Details: Adults: $17.00

Juniors: $10.00 (ages 6-15)

Seniors: $10.00 (age 60+)

Children: Free when accompanied by an adult (under six years)

Family pass: $40.00 (two adults & two juniors)

For more information:

Harley Austin, Show Manager

Tel: 905-361-5233

Toll free: 888.695.2677

E-mail: austin@sportshows.ca

For media registration and to receive show updates please contact:

Olga Petrycki

PUNCH Canada Inc.

T: 416.360.6522 x.226

E: olga@punchcanada.com

About CNSS

CNSS is a non-profit corporation and the largest producer of boat, fishing,sportsmen’s, ski, outdoor and motorcycle shows in Canada. Through its family of shows, the corporation raises funds to ensure generations of young Canadians can benefit from Canada’s outdoors. Since the first show in 1948, more than $30 million has been committed to these causes.

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ATTENTION EDITORS, PROMOTION DIRECTORS & ON-AIR HOSTS:

Complimentary Show passes are available for on-air and print promotions.

Contact Danna Barak at 416.360.6522 x.226 or danna@punchcanada.com to arrange for your supply.

Nutribar Punches Up Marketing Campaign

FOR IMMEDIATE RELEASE:

NUTRIBAR® PUNCHES UP MARKETING CAMPAIGN
Enlists PUNCH Communications for product launch


TORONTO – February 10, 2009 – Stella Pharmaceutical announced the successful launch of their newly formulated meal replacement brand, Nutribar®. The campaign for Nutribar was executed via a national public relations, marketing and advertising program promoting the new formula, packaging and web site. The strategy and media relations for the launch were created and implemented by PUNCH Communications Inc.

“We’re excited about the integrated marketing launch for our Nutribar brand,” said Brenda Embree, VP Marketing, Stella Pharmaceutical. “We’ve implemented creative PR tactics, backed by a national interior transit advertising campaign and plan to keep the momentum going with online communications.”

To generate brand awareness for the product announcement, Nutribar commissioned Harris Decima to conduct a survey to better understand Canadian women’s perceptions of self image and nutrition habits. The survey results revealed that while Canadian women are well versed in good nutrition they face obstacles to eating healthy and often skip meals.

Nadeen Boman, nutritionist and host of Slice Network's 'The Last 10 Pounds Bootcamp’ and ‘Bulging Brides’ was the lead spokesperson for English Canada while Canadian Olympic athlete Nathalie Lambert, was the spokesperson for the Quebec market.

To increase awareness for the product launch sampling was executed in Toronto at The Total Wedding Show in January. The sampling program is slated for more locations including select Town Shoes stores. Nutribar will also be initiating a contest with LaSenza and their new active wear line “Spirit”.

To complement the revamped formula, Nutribar also introduced new packaging that was designed to bring the product line into one cohesive look. Created by Marovino Visual Strategy the design enhances the brand’s communications that promise to deliver on satisfying hunger.

Also supporting the launch is the newly re-designed website (http://www.nutribar.com/) created by BAM Strategy and a national interior transit campaign with creative done by Wild Mouse Advertising and the ad buy conducted by VMC Media of Toronto.

About Nutribar
Nutribar shakes have been available in Canada since 1979 and bars since 1987. Nutribar is formulated under the meal replacement regulations of the Food and Drugs Act of Canada. Meal replacements provide the body with the equivalent of a complete nutritionally balanced meal but with lower caloric content than most regular meals. One Nutribar contains all the essential elements of a complete meal. For more information visit http://www.nutribar.com/

About PUNCH Canada
PUNCH is an award-winning public relations and marketing communications agency based in Toronto with affiliates across Canada and Europe. For more information visit: http://www.punchcanada.com/