Friday, October 23, 2009

The Bahamas adds some PUNCH to TV spots broadcast in China

PUNCH Canada’s television commercials promoting vacation travel to The Bahamas were broadcast in China’s Travel Channel Sunday evening as part of a rebroadcast of the 2009 Miss Universe Pageant from Atlantis in Nassau.

Originally developed for the U.S. market, the four 30-second spots showcase the natural wonders, attractions and the people of the islands of The Bahamas in the popular sun destination. They were also adapted for WestJet’s in-flight broadcast service.

“We’re extremely excited The Bahamas pieces were shown in the world’s largest country. As their marketing and public relations agency for Canada, it’s the first time The Bahamas is using television advertising to promote travel from China,” said PUNCH Canada President and CEO Stewart MacPhee.


Stewart MacPhee

PUNCH Canada

416-360-6522 ext. 264

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