Moosehead Breweries and Roots Canada toast the Holidays in Style

LCBOs to offer a Limited-Edition Gift Pack

TORONTO --- October 28, 2009 --- This Holiday Season Ontarians are invited to raise a glass in the company of two Canadian icons – Moosehead Breweries and Roots Canada. Known for their proud Canadian heritage, the two companies are coming together to spread holiday cheer with a limited-edition gift pack available exclusively through the LCBO.

Recognized the world over as leading Canadian brands, the two are ideally matched to offer beer lovers the best of Canadian quality and heritage.

With its heritage dating back to the birth of Canada in 1867, Moosehead has been enjoyed by generations of Canadians. “Moosehead has built its distinctive reputation based on our commitment to tradition, independence and product excellence. As the largest independent national brewery, we are pleased to align with a partner like Roots Canada who is equally dedicated to quality and tradition,” said Moosehead President Andrew Oland.

Also known for creating superior products that reflect the spirit of Canada, Roots Canada offers items that people love and enjoy, year after year. “Roots is proud to work with a brand like Moosehead that shares our passion for Canada,” says Michael Budman, Co-Founder of Roots. “We respect their incredible heritage and their commitment to quality and social responsibility. The Roots/Moosehead collaboration reflects the strong connection we both have to Canada and is a celebration of our home country and the Holiday Season.”

The exclusive holiday gift pack contains two Moosehead collector glasses, two 341ml bottles of premium Moosehead Lager and a limited edition Roots scarf in black, charcoal or army green. It will be sold exclusively at select LCBOs across Ontario starting November 2 and will retail for $27.95 while quantities last.

Media Contact:

Michelle Di Rocco
Account Director
t: 416-360-6522 x 251
d: 647-837-1266
e. michelle@punchcanada.com