Emirates is once again a major sponsor in the Breeders Cup Challenge and to kick off this weekend’s horse races at Woodbine Racetrack, Don McWilliam, the airline’s country manager, took part in the Post Draw Luncheon yesterday afternoon.
Emirates has been supporting this race for six years now, according to McWilliam, who addressed the crowd of jockeys, owners, trainers and other horse racing fans.
“Strength, determination, world class,” he said. “These are all characteristics of making a true champion, not just in thoroughbred racing but also in the success of an award-winning airline.”
McWilliam described the “tremendous inroads” Emirates has made in Canada, noting that just last week, they announced an interline partnership with WestJet which he said “makes global travel more accessible for passengers who can now connect to the Emirates network via WestJet.”
The airline currently operates the two-story A380 three times a week from Toronto to Dubai. At the end of September, Emirates also announced that a daily non-stop service from Seattle-Tacoma International Airport to Dubai will be launching on March 1, 2012, which McWilliam said is another option to connect Western Canadians especially to the Emirates network.
The event was also attended by NBA legend Dennis Rodman who spoke candidly on his personal life and struggles he has faced.