Friday, October 21, 2011

Sweet Success: Canada’s Baking and Sweets Show 2011

PUNCH managed communications for Canada’s first Baking and Sweets Show in Toronto. Headlining the show was Buddy Valastro, better known as TLC’s “Cake Boss”, Erin “The Happy Baker” Bolger of the Food Network, The Cupcake Girls and Bonnie Gordon of the prestigious Bonnie Gordon College of Confectionary Arts.

Buddy Valestro gets a hug from Erin "The Happy Baker" Bolger

The crowds couldn’t wait to experience the sweeter side of life as a lineup began to form before the show doors even opened. Once inside, guests were seduced by scrumptious samples from nearly every booth, both sweet and savory – no one was counting calories!

Local talent was showcased at the show with the cake competition. From traditional wedding cakes to Alice in wonderland inspired, each cake was more unbelievable then the next.

The show sweetened up the learning process with master classes led by Bonnie Gordon and Michelle Bommarito where they revealed coveted tips and tricks. The classes filled up faster than cupcakes disappear, but there were also demos happening in the test kitchen the entire weekend covering everything from working with fondant to how to decorate a wedding cake. Everyone left inspired to go home and whip up what they learned.

The show was a sweet success. We can't wait to see how they top this next year.

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