Chris Daniels
February 23, 2009
TORONTO: Stella Pharmaceuticals has generated media coverage for the launch of its newly-formulated meal replacement brand, Nutribar, by hiring two well-known personalities. Nutritionist Nadeen Boman, host of Slice Network's The Last 10 Pounds Bootcamp and Bulging Brides, was hired as a spokeswoman for English Canada. Four-time Olympic speed skater Nathalie Lambert was hired as a spokeswoman for Quebec.The two are speaking to media about a Harris Decima survey, commissioned by Stella Pharmaceuticals, which found that while most women are aware of Canada's Food Guide recommendations, many of them regularly skip meals. Both endorse Nutribar as an alternative for women pressed for time. So far, the campaign has generated coverage on Global Morning and Breakfast Television, radio stations nationwide, and in the Calgary Herald and Edmonton Sun, said Sarah Thompson, account director of PUNCH Canada, the PR agency for Nutribar. She said they targeted journalists with customized lunchboxes, which inside included a selection of Nutribars plus a press kit.
February 23, 2009
TORONTO: Stella Pharmaceuticals has generated media coverage for the launch of its newly-formulated meal replacement brand, Nutribar, by hiring two well-known personalities. Nutritionist Nadeen Boman, host of Slice Network's The Last 10 Pounds Bootcamp and Bulging Brides, was hired as a spokeswoman for English Canada. Four-time Olympic speed skater Nathalie Lambert was hired as a spokeswoman for Quebec.The two are speaking to media about a Harris Decima survey, commissioned by Stella Pharmaceuticals, which found that while most women are aware of Canada's Food Guide recommendations, many of them regularly skip meals. Both endorse Nutribar as an alternative for women pressed for time. So far, the campaign has generated coverage on Global Morning and Breakfast Television, radio stations nationwide, and in the Calgary Herald and Edmonton Sun, said Sarah Thompson, account director of PUNCH Canada, the PR agency for Nutribar. She said they targeted journalists with customized lunchboxes, which inside included a selection of Nutribars plus a press kit.
Hi! This is kind of off topic but I need some
ReplyDeleteguidance from an established blog. Is it tough to set up your own blog?
I'm not very techincal but I can figure things out pretty fast. I'm thinking about making my own but I'm not sure where to begin. Do you have any points or suggestions? Many thanks
Also visit my webpage; Revolyn review **
I loved as much as you will receive carried out right
ReplyDeletehere. The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get bought an nervousness over that you
wish be delivering the following. unwell unquestionably come further formerly again since
exactly the same nearly very often inside case you shield this increase.
123 income academy reviews